Making the Environmental Case for Paper

Businesses and consumers are increasingly aware of the environmental impacts of the products they buy, and they understandably want to do the right things. But when it comes to paper products, the right things are often buried under an avalanche of misinformation. Environmental advocacy is too often wrapped in a veneer of misleading, science-sounding terminology, or worse, reduced to slogans like “go paperless, save trees.” Misconceptions will continue to proliferate if we don’t actively debunk the myths about paper and the environment. Two Sides is on the front lines doing this every day. In fact, Two Sides is the only industry organization that directly challenges corporations, the media and others who make unsubstantiated and misleading environmental claims about paper and paper-based packaging. In this webinar, you will learn about Two Sides’ work and how you can support this important effort.

Ask for Wood, Ask for Paper is a new project sponsored by Keeping Forests. This webinar is the first in a series that aims to arm the broader forestry community, including landowners, with information on the benefits of wood construction and the use of paper and packaging in all projects, which they can then use to advocate with local community leaders and decision makers. This webinar will explain the basics of mass timber, the market potential of mass timber and showcase actions participants can take to promote the use of mass timber (and wood in general) in their communities and with their political leaders and decision makers.